Nalani Choy Joins Communications Pacific
HONOLULU – Nalani Choy is joining Communications Pacific (CommPac) as a vice president. She begins work on Monday, March 4, and will be principally involved in marketing and in the community building work for which CommPac has built a strong reputation over the past 15 years.
“Those of us who know Nalani, know that in addition to her many achievements as a member of Na Leo Pilimehana, she is an accomplished business and marketing professional with deep ties to the community. We are thrilled to have her join our team!” said Kitty Lagareta, CommPac CEO.
While Choy is well known as a member of Na Leo Pilimehana, the nationally and internationally renowned Na Hoku Hanohano Award-winning trio, she has also been the strategist, marketer and business manager who is largely responsible for the trio’s phenomenal success not only in Hawaii, but in Japan and on the U.S. mainland as well.
Choy’s work with Na Leo Pilimehana also led her to found and lead a number of spinoff companies – NLP Music (Na Leo Pilimehana’s record label), OneHawaii Music (a record label for Hawaii artists, including “Anuhea,” which promotes concerts for Hawaiian musicians on the U.S. mainland, in Asia and in Hawaii), and B&J Marketing (a program and events management company specializing in Hawaiian cultural programs).
Before focusing on the business of music, Choy managed – simultaneously – the Haleiwa and Waialua branches of Bank of Hawaii, as an assistant vice president. Just 25 years old when she was appointed to the position, she was then the youngest branch manager that Bank of Hawaii had ever had up to that time.
An honors graduate of Kamehameha Schools, Choy earned a degree in business from the University of Denver, graduating cum laude.
Among her many community activities, Choy is a member of Waialua Hawaiian Civic Club; she served as president of Haleiwa Main Street during the years when the Haleiwa Bypass was being heavily debated in the community; she served on the Jedi Council advisory committee for the Hawaii Department of Education’s successful “Race to the Top” bid; she has volunteered for organizations such as HUGS, Hawaiian Children’s Cancer Foundation, Kamehameha Schools and Pacific Island Athletic Alliance, among many others; and she is a member of the Hawaiian Academy of Recording Arts (HARA), the American Society of Composers and Publishers (ASCAP), and the National Academy of Recording Arts (Grammy Awards).
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Communications Pacific is Hawaii’s leading integrated communications company, offering public relations, marketing, community building, crisis communication and enculturation services. Hawaii’s “go to” communicators, CommPac is a trusted advisor to clients and partners. It strives not only to bring clients success, but also, in every way possible, to strengthen communities, the economy, and the social and cultural fiber of these Islands. For more than four decades, CommPac has provided strategic – and creative – communications counsel that gets results. It is a member of IPREX, one of the largest international partnerships of independent communications firms in major markets around the globe, providing clients with global reach while working with the local expertise of its award-winning partner firms.